I look back with great nostalgia at my own time in retail, when the fashion sales only happened twice a year. In January ,to clear out anything left after Christmas, and in August ,to clear out ready for the back to school and new Autumn/Winter stock.  Todays retailers are increasingly using sales as a marketing tool, blurring one season into another with no clearly defined start and end points. We now even get sales at what used to be peak retail revenue times. Novembers Black Friday has massively grown in popularity in the UK and as I write this in the middle of June our showrooms are in full sales mode.

If you are still looking to supplement your summer wardrobe then act quickly. Most shops are looking more like jumble sales at the moment with left-overs of odd sizes and unpopular stock. New Autumn/Winter ranges are also appearing though few people will be looking for woolly coats and cashmere cardigans in this weather!!

Few of us can resist a bargain, but beware. The chances of making regret purchases are far greater during sales shopping. A total image analysis consultation with me currently costs £300. For most people, this is not an insignificant amount of money, yet just a few regret clothing purchases can add up to far more than £300. With proper thought and consideration it is easy to avoid regret purchases and save yourself a lot of money.

Finding the perfect item at a knock down price is hugely satisfying and I’m all for that! So how can you avoid those expensive regret purchases? Firstly, be clear about what suits you – in terms of your personality, shape, scale, proportions and colouring. Also, have a clear idea of where the gaps are in your current wardrobe and shop for your wardrobe. Think about how often you will wear the item. The true cost is not the price you pay at the till, but the cost per wear! Hence no matter how great the discount percentage is, if you seldom or never wear the item then this is an expensive mistake.



  1. Look for items that suit your style, body shape and colour pallet.
  1. Take a shopping list and stick to it.
  1. Think about how the item will fit within your existing wardrobe.
  1. Only buy items you know you will wear often
About The Author
Ellen Bletsoe I like to provide a space in which my clients can define and celebrate their own style. Qualified Personal Stylist and Master of The Federation of Image Professionals International.

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