WHAT IS SS17?
- May, 2017
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Now is the time to shop for your spring/summer wardrobe.
Spring is here – hooray! Living in the UK, I always feel that spring is the most anticipated season and just as the daylight hours increase and the temperature rises we are seeing SS17 arrive in store. The real question is what exactly does that mean and who cares anyway? One of the world’s most respected fashion forecasters, Li Edelkoort has declared that “fashion is old-fashioned”. Edelkoort claims that designers are simply recycling old ideas based on vintage clothes and failing to keep up with a shift in society where individualism is long over. Edelkoort blames the dominance of marketing for this decline. She argues that marketing led and driven fashion brands are creating throw away, cheaply produced clothing that is teaching young customers that fashion has no value.
Wether or not you agree with Edelkoort, SS17 is now in the shops. Each season we are presented with a dizzying array of different choices and often these seem quite conflicting. My advice – PROCEED WITH CAUTION! Look at the trends, pick something that appeals to you and you know will suit your colouring and body shape. Finally consider how this will fit within your wardrobe. Do you have things that will co-ordinate well with it. Will you love it and wear it lots?
This season is about clothes that lift the mood. It’s about dressing in the way we want to feel. Waists are back and powder pink is everywhere.
Key trends ….
- gingham – especially black and white
2. folksy pastel florals – think Edwardian style puff sleeves and delicate lace, escapism, storytelling
3. handyman – like, modern utility clothing. The practical sort of clothing you could change a cockstop in!Look for clean lines, hands-free pockets, drawstring pulls.
4. Possibly my absolute favourite for this season – Wham Glam! This is bold, full on party girl glitter, metallics, chunky heels, power shoulders.
Choose your seasonal items with care and consideration. Too much of all of the above will just make for a fashion overload.